Publishing a promotional video online is just the first step in getting it seen by your target audience. Once your video is online, it's important to take steps to promote it effectively in order to maximize its reach and impact. Here are some strategies you can use to promote your promotional video after it's published online:
- Share it on social media: Social media platforms are a great way to get your video in front of a large audience quickly. Share your video on your company's social media accounts and consider boosting it with paid advertising to reach a wider audience. You can also ask your employees, partners, and customers to share your video on their own social media accounts to help increase its reach.
- Embed it on your website: Embedding your promotional video on your website can help drive traffic to your site and increase the chances that people will watch it. Consider placing the video prominently on your homepage or creating a dedicated landing page for it.
- Use email marketing: If you have an email list, use it to promote your promotional video. Consider sending out a dedicated email campaign with a link to your video, or include the video in your regular newsletter.
- Collaborate with influencers: Influencers are individuals with a large following on social media or other platforms who can help promote your video to their audience. Reach out to influencers in your industry or those who align with your brand values and see if they would be interested in collaborating by sharing your video with their followers.
- Utilize paid advertising: In addition to boosting your video on social media, you can also use paid advertising to promote it. This might include running ads on YouTube, Google, or other platforms. Paid advertising can help increase the visibility of your video and drive traffic to your website or social media accounts.
By implementing these strategies, you can effectively promote your promotional video and reach a wider audience. Just remember to track the success of your efforts so you can continue to refine and improve your approach over time.