The challenge

All Police Jobs set out to become the UK's leading independent destination for police force recruitment — connecting job seekers with forces across the country in a way that didn't exist anywhere else at the scale they envisioned.

To achieve that, they needed a platform built from the ground up: one that would serve both sides of the recruitment equation simultaneously, manage advertising, automate candidate communications at volume, and have the technical foundations to rank highly in search results — without relying on paid traffic.

What we delivered

Firehawk Media built the entire All Police Jobs platform from scratch. The site serves both job seekers and police forces through distinct, purpose-built interfaces, with a comprehensive backend management system sitting behind both.

• Force & job seeker management
  A full backend system allowing forces to manage their listings and job seekers to manage their profiles, preferences and applications.
• Advertisement management
  Tools for forces to create, manage and update job listings, with categorisation and targeting built in.
• Automated email system
  A high-volume daily email system that contacts over 3,000 job seekers every single day with relevant listings matched to their profile and location.
• SEO architecture
  The site's technical and content structure was built from day one to target location-based search queries, achieving consistent top 3 organic rankings for searches like "Area Name police jobs".

5+ years and counting

Firehawk Media has supported, maintained and evolved the All Police Jobs platform for over five years. The site has grown continuously over that period, and our ongoing relationship means new features, performance improvements and technical updates are handled as the platform's needs develop.